Latest NADbank: Canadian daily newspaper use steady, some slight increases

Why is this important? Because it contrasts with the US reality of steadily declining readership, some dailies shuttered, others cutting back days of the week they come out. So the Globe and Star dominate Toronto, the “National” Post (which doesn’t distribute in six of ten provinces) hasn’t declined and is still losing money. Details below:

NADbank, March 30 2011

Public to media: we want it free on the web

A new survey by the Canadian Media Research Consortium shows that only four per cent of Canadians want to pay for accessing media on the web, and 81 per cent said they wouldn’t. Given the New York Times gambit, and that a bunch of people have already figured out how to get around their paywall, makes you wonder if this is ever going to work. Too early to tell what this means for Canadian media, most of whom are trying to monetize news by other media. Wonder why no one has thought of giving free web access to subscribers of newspapers/magazine, and charging everyone else a web access fee?

Globe and Mail March 30 2011