NADbank: newspaper circulation up for all dailies

The Globe reported yesterday (B2) that it’s readership was up significantly. After piercing through the self-congratulatory rhetoric, it turns out every major daily, even the lowly Suns, are up, as well as the National Post. The numbers:

Average weekday readership grew by 10.8 per cent to 709,000 in seven largest English language markets

National Post showed a 27.4 per cent increase to 361,500

On line readership at Globe (102. per cent, combined print and net) and Post (8 per cent) increased.

In vital Toronto market, Star inched ahead 0.3 per cent, Sun by 5.4 per cent, Globe by 16.9 per cent and Post 51.4 per cent! (is it possible that PostMedia’s strategy is working?) Final comment: Star is most boring newspaper in Canada; suits its suburban readers nicely. The new Globe is actually a great improvement; forget about keeping up with net and electronic media; concentrate more on opinion, backgrounders and features.

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