292 pages • Notes, bibliography
6’’ x 9’’ • $26.95 paper
Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it?
In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media.
First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.
About the Author:
William Wray Carney has over 30 years experience in journalism, communication and education. He currently has a communications practice in Regina.
What the Media Said about the First Edition:
“In the News covers everything.”—Marketing Magazine
“A convincing guide on convincing the media and the public.”—Regina Leader Post
“The book fills a major gap—at least in Canada…. This is the stuff you don’t learn unless you go behind the scenes, witness a press scrum or see how a PR flak from a corporation puts a positive spin on a crisis that the public might otherwise think about unfavorably.”—Barry’s Bulletin
“In The News is a pleasure to read—for its easy style, its balance between practice and analysis, and for its insights on the media/communicator relationship.”—Kathee Muzin, PR Canada Reviews
“[This book] contains lots of practical advice about how to approach reporters, turn events into a news story, navigate difficult interviews, and write grabby press releases. Journalists wanting to know more about the tricks of the trade used in the PR business will also find this interesting.”—Media Magazine, The Canadian Association of Journalists.
Carney, William Wray, In the News: The Practice of Media Relations in Canada (University of Alberta Press, second edition spring 2008).
To order ($26.95 plus tax and shipping), please call 1-877-864-8477, go on-line to the distributor at firstname.lastname@example.org, contact your favorite bookstore, or go online at such retailers as,
In the News, 2nd edition brochure download: