Remember the A Channel? Neither did I. It launched in the late 90′s targeting a 15 to 29 demographic, heavily male. It didn’t go far. In its latest iteration, CTV is trying it again, hitting 90 per cent of the English speaking market.
Rebranded CTV Two to launch Aug. 29
The newly rebranded channels CTV Two will launch Aug. 29 and be accessible to almost 90 per cent of English viewers in Canada, Bell Media Inc. announced Wednesday.
CTV Two channels in Vancouver/Victoria, Alberta, Toronto/Barrie, London, Windsor, Ottawa and Atlantic Canada will replace the A channels in those markets.
The CTV Two stations will transmit in high definition and will feature series such as The X Factor, Two and a Half Men, Criminal Minds and Nikita, as well as local CTV News in most markets, the broadcaster said.
“As we stated to the CRTC, we are committed to the viability of the /A\ stations,” Kevin Crull, president of Bell Media, said in a statement in May.
“We are extending CTV, Canada’s strongest television brand, to our second network, so that these channels can resonate deeper with audiences, advertisers, and the communities they serve. Along with our investment in HD and our commitment to local programming, today’s announcement signifies a new beginning for this network.”