recession or not, we’re keeping our cells and internet

A small (800 respondents) survey of North Americans show that among the items they would cut back on in a recession, the internet and cell phones are among their last choices (first is big ticket events like concerts, followed by movies and DVD rentals.) The survey argues that internet and cell phones are now entrenched among consumers the same way the heat and water are, as essentials, not frills that can be reduced during hard times.

Globe and Mail, October 23 2008


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