Canadian mags steady (if somewhat declining); Sun increases daily circulation

The latest PMB shows some decline in readership, but generally steady over two years. More interestingly, the Monday to Friday readership of three of the four major Toronto dailies (Globe, Post, Star) declined 5 – 8 per cent from last year, but the plucky Toronto Sun has increased to 822,000 an almost four per cent rise. Perhaps I need to reconsider my prediction that the Sun chain is the most likely to go down, particularly in this harsh economic environment.

Globe and Mail, March 27 2009

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