Sun TV News network is drawing about 12,000 viewers an hour, about the same as BNN, but way behind CTV (40,000) and CBC (70,000). While Sun is trying to position this as better than they expected they would be at this time, it still isn’t very good. True, it isn’t offered by all providers, but on the other hand Quebecor is providing it free in Toronto, skewing the numbers a bit more. The big test will be to see how many people are willing to pay for it when it is available across the country. Given the dire straits of Sun newspapers, it will be a tough challenge to try to market that style of news on an all news cable channel.
Posted on June 7, 2011 by billcarney