Masthead online reports that almost twice as many magazines were launched in 2008 than were folded or disappeared (consumer magazines led both categories.) So, some good media news for a change; unfortunately, the trend for 09 is bleak: we’ve lost almost as many magazines in the first three months of 09 as we did in all of 08. The biggest culprit: declinding ad revenues, which is hitting all media.
Masthead Online, March 19 2009
Filed under: magazines | Tagged: Tally 2008 | Leave a Comment »