Esquire has been trumpeting for some time its attempt to get with the new technology by printing its September cover (available yesterday) in electronic ink, allowing for a blinking, changing cover and inside ad (Boston Globe). Only 100,000 of its 700,000 copies have the new process, at a significant loss for Esquire per copy. The results have been hooted at by some commentators (Wired), but sound movies, and the automobile, went through their own criticisms in the early days, until the technology improved.
Boston Globe, 1 September 2008
Wired, 8 September 2008