Canadian execs say yes to social media as marketing tool

A Pollara poll shows that, notwithstanding the economic downturn, 82 per cent of Canadian executives want to spend as much as ever on social media or more. Facebook is the big prize among Canadians.

Facebook has established itself as Canada’s dominant social network. Among Canadians who use social media, 87 per cent say they have tried Facebook, compared with 33 per cent for MySpace and 13 per cent for Twitter.

Pollara, 16 December 2008

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