CanWest’s new strategy: “We’ll just PR our way out of this.”

President Richard Nixon, in talking with his closest aide, H.R. (Bob) Haldeman, had this to say of the ongoing Watergate crisis: “Don’t worry, Bob. We’ll just PR our way out of this. ” A year later, Bob was in jail, along with a dozen other Nixon aides, on charges relating to perjury, breakin, bribery, blackmailing and generally behaving like a lunatic. And Richard Nixon was in such disgrace he had to resign the presidency before being impeached.

This all came to mind when I came across this story yesterday from CanWest (link below). Basically, their PR department is putting out the line that everything’s just jake at CanWest, but it’s their rivals at CTV that are in trouble (in fact, they’re both in trouble: CTV is laying off its Canada AM staff, and CanWest continues to buy time from its creditors.) Kind of sad when you’re reduced to interviewing your own PR staff to try to convince the world (and those pesky creditors) that you’re really solvent (when in fact you’re not.)
CanWest news service, March 11 2009


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