Most insensitive PR since 9/11

From Gawker.com, and Tyler McMurchy, an example of how cringe-inducingly bad judgement makes every ethical, responsible communicator want to shoot, or at least exile, the perpetrator:  a PR person taking advantage of a reporter’s death to push a story. The worse happened in the UK on 9/11: one of Tony Blair’s communications staff thought the death of over 3,000 people would be a wonderful opportunity to bury some potentially bad news. She was gleeful about it, at  least until she got fired.

Gawker.com, March 13 2009

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