State of the media: bleakest report yet

The Project for Excellence in Journalism (US) put out its sixth — and admittedly  bleakest — report today. Newspapers in particular are suffering from the double whammy of technology change and a crippling economic recession (ad rates actually fell last year despite it being an election year, typically a good time for advertisers.) Oddly, the report notes that giants like the New York Times have bigger audiences than ever, if you add 0n-line.  Two links,  summary story from AP, and the complete document itself.

“This is not an industry that is dying,” Rosenstiel said. “This is an industry that is in disorientation.”

AP/Canoe, March 16 2009

Project for Excellence in Journalism, March 16 2009

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