Newspapers hold their own

The latest NADbank survey shows only four per cent of the public read newspapers exclusively online, showing once again that the new and the old media c0-exist equally, with users dipping into both depending on the mood of the moment. It doesn’t bring in more advertising, which is what is killing all media these days, but if they can get through the Great Recession, newspapers will still be a major media — at least they don’t have to rely on the CRTC for their survival, unlike their TV counterparts.

Windsor Star, March 26 2009

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