NY Times hikes price, whacks union

The daily copy of the New York Times has gone up one third, to US$2, in an effort to offset ad losses. Hmmm, paying for content; what a radical notion. Expect to see this coming to Canada soon, particularly by CanWest and the Sun chain.
Subscriptions/single copy sales have traditionally been a money loser. The main reason newspapers still have them is they can use those numbers to drive ad sales; the more subscriptions, the higher the sales. That’s one of the arguments for free circulation newspapers, that you don’t have the costs of managing unprofitable subscriptions.

On another front, the NYTimes-owned Boston Globe just got major concessions from its unions.

AP/Canoe, May 7 2009


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