Under the banner “save local tv”, CTV has launched an ad campaign and website (link below) to further its argument that over-the-air broadcasters (primarily it and Global) be allowed to charge the same fee to cable and satellite subscribers that the specialty, digital channels charge, like TSN and Discovery. This would level the playing field for all television tetworks, they argue. They skirt around, but refer to, another solution: subscribers should pay a fee for every channel they want to watch, and not have to have them bundled into a package with two or three duds they will never watch. Argue for this one folks, and cite CTV:
To protect consumers, we are calling for a review of how cable and satellite companies bundle and bill consumers for the TV channels you choose. We support consumer choice.
savelocal.ctv.ca, May 20 2009