Reader’s Digest goes right in the U.S.

Faced with too much debt (what is it about MSM that makes it go too far in debt?), the U.S. version of Reader’s Digest is going socially and religiously conservative. I doubt that it will mean much in Canada, whose social conservatives don’t constitute a large part of the population, but it is interesting that RD is moving this way, with the political right in the U.S. pretty much in disarray after eight years of George W. It’s also trying to slim down its circulation, from eight million to 5.5 million (and down from 17 million in the 70’s.) This is the same strategy that Life, Look and the Saturday Evening Post tried to do to survive as mainstream heavyweights in the 1960’s and 70’s — they are just rump publications now. Could the same happen to RD?

New York Times, June 18 2009


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