Ray of hope for US newspaper ads

And therefore for US newspapers per se, and hopefully for Canadian ones as well (though Canada’s newspapers have more debt issues than revenue issues.) Ad Age reports that the slide in newspaper ad revenue is coming to an end, and advertising is expected to rise 2.4 per cent next year. It’s not much, but it might reflect that the US economy is coming out of a recession, which historically has always dragged ad revenues down.

Sorry, haters of traditional media: Newspapers’ slide is going to end.

Ad age, August 7 2009

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