Ray of hope for US newspapers?

The New York Times is reporting an uptick in on-line advertising, though the traditional print side is still 25 per cent behind normal (and this is the best time of year for media sales). Unfortunately, the rise in on-line sales doesn’t offset the decline in print revenue, the classic cconundrum US newspapers in particular are feeling.

The imbalance between the erosion in print advertising and relatively small revenue gains from online advertising has been squeezing newspaper publishers for the past three years.

Associated Press/Canoe, December 8 2009


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