Ad buyers echo Canwest motto: don’t break the papers up

Yeah, it may be easier for ad agencies to place an ad in all Canwest newspapers by only going to one source, but on the other hand, so what? After all, if a client says to an agency “I want to place an ad in every daily newspaper in the country”, they will gladly do so and for a handsome fee. So make em work, I say, and break up the Canwest chain and return to the Southam model: local newspapers locally managed.

Calgary Herald, Jan. 28 2010

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