CBC, National Post in joint ad deal

Well, it’s not exactly a merger of the strong, but two of the weakest (financially) media outlets have signed an agreement offering each of its clients access, presumably at a discount, to the others advertising. Since Global is no longer part of the CanWest empire, it doesn’t provide a conflict, but it is odd of CBC to hitch its post to a dying star. Yes, Paul Godfrey is convinced of the viability of the Post, but he could have picked a stronger partner, like CTV, which has never lacked for money or leverage.

National Post, May 27 2010


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