CBC inks content deal with Rogers

Well, maybe somebody at CBC has a plan after all. CBC announced yesterday a joint ad deal with the National Post, then turned around to be a content provider for Roger’s various platforms. Would be nice if the people’s network shared its plans with its shareholders, the people. Still, looks like some signs of corporate creativity from what has long been criticized as a dull, unimaginative crown corporate bureaucracy. More details please.

Reuters, May 28 2010


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