All publicity is good publicity — sometimes

A study published in the New York Times suggests that sometimes bad publicity — like GAP’s disastrous new logo — can actually be good for a company.  People forget, and sometimes loyalty to a brand overcomes negative publicity on a side issue. Don’t get your hopes up, BP: if you screw up in a big way, you’ll still have a heavy price to pay.

 

New York Times, Oct. 29 2010

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