Scotiabank has peered into the future and determined that while ad rates will increase over the next five years, they still won’t get back to pre-recession levels. The result: probably more fired reporters replaced by high priced digital executives with a mandate to invent a profitable model for melding digital media with news. Let’s see, it’s been about 20 years since Netscape delivered the Net, and MSM is still trying to figure out a business model for it. How about this: charge for it.
Canoe media, Feb. 10 2011