End of civilization as we know it is nigh

Well, it seems to be true: Swiss Chalet is trying to get a license to have a tv channel that just shows its rotisserie chickens roasting, 24/7. What next? GM showing its cars in a showroom? Who pays for this? How bored do you have to be to subscribe to this channel. I thought a 24 hour fishing channel was insane. Maybe its just a joke, or a good attempt by Swiss Chalet to engender lots of earned media. How much does Swiss Chalet pay the carriers to have it bundled into a package, forcing chicken down our throats?

Globe and Mail, Feb. 23 2011


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