Groping the way forward on digital mags

Good, long, detailed and thoughtful article in the Report on Business yesterday (Feb. 26) about the wary struggle between digital media and MSM to come to some sort of mutually profitable reconciliation. Apple has a program in which it slices off 30 per cent of the magazine subscription to download it through iTunes to its tablet. Meanwhile, other tablet producers like Google and RIM my come out with their own system of monetizing with the mags. Biggest issue thought is that Apple wants to keep the subscriber data (age, income, purchasing preferences) to itself and not share with the mags. The mags meed that detailed info to sell ads and persuade advertisers that their messages reach their potential customers’ eyeballs. Both sides very wary now, knowing this is not a good deal, but hoping to find their way forward. Reminds me of the early days of movies, when Edison patented a camera and demanded a piece of the action from every movies made with it. The producers had a more novel solution; they moved from New York to some place called Hollywood far from the eastern lawyers. Wonder if either side on this dispute will come up with a lateral solution like that.

Report on Business, Feb. 26 22011


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