Pew state of the media report in 2011: same trends holding

The Pew Institute put out its annual state of the media report today, and the main trends seem to be holding: more people getting their news off the web, ad revenues returning to pre-recession levels, except of course for daily newspapers, and layoffs in newsrooms continue, but at lower pace than the slash and burn of 2008.  The major finding is that cable news (US stats only) viewership shows the biggest decline of all. Odd that in the age of digital, the once reliable all news networks (CNN, Fox, MSNBC) can’t figure out how to leverage the traditional TV audience onto the web, particularly when stats show older people (cable news main viewers) are one of the fastest growing sectors using the web.

Pew, March 15 2011

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