NY Times finally figures out paywall financing

It took some time, and no doubt more thought, but the New York Times has finally figured out a fairly sophisticated way to charge for web content, essentially charging heavier users while letting casual users continue to access content free. Basically, we’ve got 20 chances a month to access any aspect of their web site — stories, crosswords, recipes, streaming videos, interviews etc. — before a fee kicks in. Also, they are not charging for secondary referral to their sites, from Google searches say. The extremists on both ends will howl — either all free or all pay — but I think it’s a reasoned, thoughtful way to balance access with costs of producing content. Aristotelian, in fact.

journalism.co.uk, March 17 2011

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