A new survey by the Canadian Media Research Consortium shows that only four per cent of Canadians want to pay for accessing media on the web, and 81 per cent said they wouldn’t. Given the New York Times gambit, and that a bunch of people have already figured out how to get around their paywall, makes you wonder if this is ever going to work. Too early to tell what this means for Canadian media, most of whom are trying to monetize news by other media. Wonder why no one has thought of giving free web access to subscribers of newspapers/magazine, and charging everyone else a web access fee?
Globe and Mail March 30 2011