Survey shows mobile users’ preferences in Canada

So, the number of Canadians who connect to the web via handheld has gone up from 20 per cent last December to 26 per cent now. A new survey tries to break down the users by demographics/psychographics/use of handheld, but these kind of distinctions can be pretty subjective (are you a suit or a technivore or a tech turtle? some weeks you might be all three depending on how you’re using the handheld and whether you’re using it for business or personal reasons.) Anyone, something to chew on as we consider the evolving use of the web and digital technology.

Marketing Magazine, April 6 2011


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