The Interactive Advertising Bureau of Canada (which I’ve never heard of) reports that online advertising reached $2.2 billion in revenue last year, nosing out print at $2.1 billion. Television ad revenue leads the way at $3.4 billion. However, online grew at a rate of 23 per cent while TV revenue grew at a rate of 9 per cent. In the age of the mobile/ handheld/Ipad/etc., it seems the trend will only continue. I’ve been considering not renewing my subscription to the Regina Leader Post; why pay $400 a year for subscribing to the news I read online last night? If Postmedia got smart, which I haven’t seen so far since it’s still working on 1999 convergence strategy, they would follow the New York Times model of charging for online content.
Posted on August 7, 2011 by billcarney