Top ten brands in social media

Social Media Reputation, which I’ve never heard of  (but they’ve probably never heard of me) has put out a list of the top ten brands in social media. I’m not entirely sure about their methodology, as I’m not sure about a lot of quantification of the value of social media, but it’s worth a look.

PR Daily, Feb. 21 2011

Canadians flock to social media

Canada NewsWire (CNW) and Leger Marketing released a survey of 1500 Canadians and found that we really like social media, particularly Facebook and YouTube. Even the old folks (45 plus) use them for news and information. One intriguing finding for advertiseres — and the journalists who rely on ad dollars to stay employed: 31 per cent of users say social media is more credible than advertising. This isn’t a good thing when lack of ad dollars is killing MSM.

CNW/Leger, April 7 2009

Canadian execs say yes to social media as marketing tool

A Pollara poll shows that, notwithstanding the economic downturn, 82 per cent of Canadian executives want to spend as much as ever on social media or more. Facebook is the big prize among Canadians.

Facebook has established itself as Canada’s dominant social network. Among Canadians who use social media, 87 per cent say they have tried Facebook, compared with 33 per cent for MySpace and 13 per cent for Twitter.

Pollara, 16 December 2008