Canadian entertainment media outlook looks bullish

Pricewaterhousecoopers  issued a report yesterday indicating a solid growth forecast for all Canadian entertainment media, including new media and mainstream media. Again, as all trends seem to indicate, MSM and NM work best together, complementing each other, instead of fighting each other.

“While there are still significant revenues coming from traditional segments the biggest movements and highest growth in consumer and advertising spends will come from those who leverage their existing consumers and advertisers and take them into the world of new media enabling consumers to access content on any platform,” says Tracey Jennings, leader of the PwC Canada entertainment and media practice.

Pricewaterhousecoopers, June 18, 2008