Canada NewsWire (CNW) and Leger Marketing released a survey of 1500 Canadians and found that we really like social media, particularly Facebook and YouTube. Even the old folks (45 plus) use them for news and information. One intriguing finding for advertiseres — and the journalists who rely on ad dollars to stay employed: 31 per cent of users say social media is more credible than advertising. This isn’t a good thing when lack of ad dollars is killing MSM.
CNW/Leger, April 7 2009