Whither the National Post?

Patricia Best in today’s ROB asks a question I’ve been asking for some time: “What’s going on at the National Post, anyhow?”

There are no plans for a celebration of the Post’s 10th anniversary Oct. 27, the Aspers are extensively renovating their Toronto CanWest facility, all the while doing (another) austerity drive at the paper. And for the third day in a row, I can’t buy the National Post because of a strike at the Winnipeg Tribune, which prints the paper. My suspicion is that the Post has one foot in the grave and the strike will give the Aspers the final incentive to put the coffin in and start shoveling dirt on it.

Globe and Mail, Oct. 16 2008

Missed your National Post?

Thanks to a strike at the Winnipeg Free Press, which also prints the National Post, the Post is “not hitting the streets” as the Globe so archly puts it. Strange marketing strategy: you have bled buckets of money in the past 10 years, never earning a profit, and to help build customer loyalty, you just don’t print it so people can’t buy it. Anyway, the Globe has some fun with it, in a dry Globe manner.

Globe and Mail, October 15 2008