Online ads beat print ads

The Interactive Advertising Bureau of Canada (which I’ve never heard of) reports that online advertising reached $2.2 billion in revenue last year, nosing out print at $2.1 billion. Television ad revenue leads the way at $3.4 billion. However, online grew at a rate of 23 per cent while TV revenue grew at a rate of 9 per cent. In the age of the mobile/ handheld/Ipad/etc., it seems the trend will only continue. I’ve been considering not renewing my subscription to the Regina Leader Post; why pay $400 a year for subscribing to the news I read online last night? If  Postmedia got smart, which I haven’t seen so far since it’s still working on 1999 convergence strategy, they would follow the New York Times model of charging for online content.

Advertisements